Digital Marketing

OTT Advertising for
Home Services Companies

If your customers are watching streaming TV, your business should have a significant presence with them. How? With OTT (over-the-top) advertising. A pathway that can showcase your brand on popular streaming services, smart TVs, and connected devices, getting in front of the right audience at the right time

At Service Glow, our panel of experts is known to create segmented OTT ad campaigns for home service companies, helping you to boost visibility, generate leads, and outshine the local competitors.

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What is OTT Advertising?

OTT, or the “over-the-top,” is referred to as video ads that are delivered through streaming platforms such as Hulu, Peacock, YouTube TV, Sling, and network TV apps such as Fox Sports or HGTV. These ads aren’t just limited to certain ads; they also appear on connected TV (CTV) devices, including smart TVs, Roku, Apple TV, Amazon Fire TV, gaming consoles, and even mobile devices.

With the passage of time, streaming platforms have replaced traditional cable for hundreds of millions of households, which means your ideal customer is no longer just watching different shows; they’re streaming content on a daily basis. For service providers such as HVAC, plumbing, electrical, or roofing companies, OTT offers an effective way to appear in front of high-intent homeowners.

OTT advertising allows you to:

Reach a highly targeted audience in your exact service area
Show ads during top-rated shows, sports, and movies
Run non-skippable ads for maximum visibility
Track ad performance with precise analytics
Increase brand recall and trust in your local market

Person holding a remote control while watching streaming content on a television, illustrating the shift to OTT advertising for home service providers.

Our OTT Advertising Services

When you work with Service Glow, you are partnering with an OTT ad agency that knows marketing for home service businesses. Our team handles every part of the process, ranging from creative production all the way to audience targeting, so that you can focus on running your company.

1. Campaign Strategy & Targeting

We set your ideal customer profile and create an audience using factors such as location, age, income, interests, and past behavior.

2. Professional Ad Creation

Our creative team develops engaging, high-quality video ads designed to grab attention and drive leads.

3. Premium Platform Placement

We place your ads on top streaming networks and on the relevant connected devices, making sure that your message appears on the long side of high-quality content.

4. Non-Skippable Delivery

All ads are shown as non-skippable during long-form content, ensuring your brand gets seen every time.

Tracking & Reporting

If that’s not enough, we provide detailed analytics so that you can see exactly how many viewers saw your ad, engaged with it, and converted to a high-end lead.

Types of Videos We Create

While traditional TV advertising casts a wide net, OTT gives you precision control over who sees your ads

Feature

Traditional TV Ads

OTT Advertising

Targeting Options

Broad, general audience

Highly targeted by demographics, location, and behavior

Viewing Device

TV only

Smart TVs, streaming devices, computers, and mobile phones

Skippable Ads

Often skippable

Non-skippable options available

Reporting

Limited metrics

Detailed, real-time analytics

Cost Efficiency

Higher cost, broader reach

Cost-effective, targeted delivery

OTT costs vary based on audience size, location, and frequency. The advantage is that you pay to reach only your targeted audience, not random viewers.

Absolutely! OTT is scalable, making it accessible for both small local companies and larger brands.

OTT ads can start driving brand awareness immediately, with lead generation impact often visible within the first 30–60 days.

Your ads can run on streaming platforms like Hulu, Sling, YouTube TV, Peacock, ESPN, and on connected devices such as Roku and Amazon Fire TV.

Start Advertising Where Your Customers Are Watching

The future now! Streaming is the future, and your competitors may already be there. With our expert OTT advertising services, you can reach more local customers, stand out from the competition, and grow your business much faster.

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At Service Glow, we take the complexity and difficulty out of digital marketing and website ownership for home services just like you. We make it simple to obtain and convert more leads from your digital marketing efforts. This results in more jobs, and more importantly, more money in your pocket. And with a GlowFlow^TM website from Service Glow, you have full visibility and control at all times. No gimmicks. No tricks. Just peace of mind with 100% ownership.

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Email

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